Crisis communication – in the form of a carefully architected and tested plan that goes beyond an organisation's security and IT groups to include all relevant business units – is essential to mitigate the impact of a data breach.
The ultimate goal of a crisis communications programme is to define the steps that an organisation must take to convey appropriate information to every affected stakeholder – both internal and external. Effective crisis communications can be challenging for security professionals accustomed to speaking in technical rather than business language; the need to communicate these complex issues in business terms may compound such challenges.
Nevertheless, information security is clearly more than just an IT issue; it's a business imperative that requires a proactive approach to anticipating key issues, crafting responses, and mitigating cost and risk.
This white paper will detail why a crisis communication strategy is vital for an effective data-breach response and share recommendations on creating a comprehensive crisis communications plan to mitigate impact to the organisation and alleviate stakeholders concerns.
What You Will Learn:
- The hidden costs of a data breach that a crisis communications plan can help mitigate
- How to test and refine your plan
- 10 vital questions to ask when crafting a crisis communications plan